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Podcast: Creator Upload
Episode: How This Creator Drew 87,000 Fans to a Mall | Jordan Matter | Creator Upload
Description: We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could...