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Podcast: The Freight Coach Podcast
Episode: 1283. #TFCP - Fall Freight Frenzy: Will Produce Volumes Deliver or Disappoint?!
Description: What’s really going on in today’s produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight? In this episode, Cody Koehler is back to break down the ripple effects from California’s record harvest challenges, Florida’s severe capacity shortages after new regulations, the Pacific Northwest’s rate swings driven by onion and potato harvests, and why fraud prevention has become the number one competitive edge for brokers. We also discuss how capacity relationships, pricing transparency, and customer education create long-term trust, as well as how RFP str...