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Podcast: Inside Personal Growth with Greg Voisen
Episode: Podcast 1254: Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation
Description: In this Inside Personal Growth conversation, Greg Voisen interviews Ben Swire, award-winning designer, co-founder of Make Believe Works, and former IDEO design lead, about his upcoming book Safe Danger: An Unexpected Method for Sparking Connection, Finding Purpose, and Inspiring Innovation (Hardcover – October 14, 2025).
Swire introduces the concept of “safe danger,” a sweet spot between comfort and risk where trust, belonging, and creativity thrive. Drawing from his own journey—transitioning from corporate marketing into design and culture-building—he shares how playful, low-stakes activities help individuals open up, teams bond, and organizations foster innovation.
This episode is filled with stories, strategies, and real-world examples t...