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Podcast: Not Another Whisky Podcast
Episode: WHISKY WITHOUT BORDERS.
Description: In this episode of Not Another Whisky podcast, Mitch dives solo into the fascinating world of global travel retail and its impact on the Scotch whisky industry. Joined by special guest Andrew Bardsley, Global Director of Prestige at Pernod Ricard, they explore the importance of airport whisky shelves, the allure of travel-exclusive releases, and the exciting new Aberlour range. Andrew shares insights from his 20+ years in the spirits business, detailing how travel retail has evolved and why it's a critical shop window for whisky brands. They discuss everything from consumer behavior, the role of brand ambassadors, and the growth...