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Podcast: Let's Talk Loyalty
Episode: #148: B2B Loyalty and Case Studies (Short Show Summary)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is a short summary of my conversation with Dr David Cox, a loyalty practitioner who also boasts a PhD in loyalty marketing.Based on the success and awards he has achieved for clients such as IBM, he shares what key tools he and his company Motivforce have used to drive such powerful commercial results.He also discussed the key loyalty trends that were emerging as a...