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Podcast: Everything Electric Podcast
Episode: Net Zero's PR Problem—and How to Fix It!
Description: In this week's episode Imogen talks to Ruban Yogarajah, a Sustainability Partner at FGS Global - a stakeholder strategy firm helping companies and climate groups win support for the energy transition. They discuss why enthusiasm for "net zero" is declining, the messaging crisis that is undermining the clean energy transition and the need to rebuild public trust.  00:00 - Introduction: The Net Zero PR problem 02:01 - Who is Ruban and what does FGS Global do? 04:46 - What the UK public really thinks 06:46 - Why "net zero" doesn't work as a term...