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Podcast: better. with Jerred Moon
Episode: Building a Brand on Effort and Hard Things | 239
Description: Want to keep customers engaged (even when it's hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and t...