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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP308: Redefining Customer Experience & Loyalty - Why Ecommerce Brands Need A New Mindset To Win, With Customer First Group Founder Martin Newman
Description: Podcast summary:It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world’s leading authorities on customer centricity.Martin challenges the traditional mindset of viewing investment in people as a cost line. Instead, he advocates for a paradigm shift where people are seen as profit centers. This perspective focuses employee on shared outcomes, enhancing customer experience and driving tangible business growth. By investing in their teams, ec...