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Podcast: In-Orbit
Episode: Outer Orbit: Why User-Centred Design Matters in the Space Industry
Description: What does it mean to "design" in the context of space? In this bonus episode, we continue our conversation with service design expert Giulia Bencini. While most of us think of physical objects like chairs or rockets when we hear the word "design," Giulia explains how her work is about solving problems and creating better experiences for users of space data. She shares how her team works directly with users—like farmers—to understand their challenges and then translates those needs into requirements for technology developers. This conversation explores the vital role of creativity and playfu...