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Podcast: Let's Talk Loyalty
Episode: Nedbank Greenbacks delights its clients through bank-wide loyalty (#705)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since it...