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Podcast: The Shintaro Higashi Show
Episode: Judo Has A Branding Problem | The Shintaro Higashi Show
Description: In this solo episode, Shintaro Higashi breaks down why judo has a branding problem—especially in the United States. He explores how judo is misunderstood by the general public and even feared by other martial artists, while highlighting how we can shift perceptions to grow the art.Whether you're a judo coach, a BJJ practitioner, or just curious about martial arts culture and business, this one’s for you.00:00 Misconceptions About Judo in the U.S.01:00 How Different Audiences Perceive Judo02:00 Judo as a Martial Art and a Sport03:00 Judo for Self-Defense and Lifestyle04:00 Injury Perception and Media Framing05:00 Comp...