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Podcast: eCommerce Badassery
Episode: 80. The Magic of Referral Marketing & How to Do it Right with Referral Candy
Description: Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so?
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That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways to acquire new customers AND retain your existing ones.
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On this week’s episode, I’m talking to Raúl Gal...