Want to create an interactive transcript for this episode?
Podcast: The Programmatic Digest
Episode: 54. Does Automation Lead to Efficiency? Google Ads Latest Update
Description: In the Sensei's corner, we welcome Anu Adegbola who is the founder and host of the PPCChat Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google's latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google's update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. W...