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Podcast: The CTO Show with Mehmet Gonullu
Episode: #520 Attention Over Clicks: Jeff Greenfield on Disrupting Digital Marketing Analytics
Description: In this episode of The CTO Show with Mehmet, I sit down with Jeff Greenfield, CEO of Provalytics, to unpack one of the biggest shifts in marketing: moving from click-based attribution to AI-driven attention analytics.From the death of cookies to the rise of connected TV, podcasts, and non-click channels, Jeff explains how marketers, CFOs, and entrepreneurs alike can avoid wasting ad spend, uncover the real ROI of campaigns, and navigate a marketing world where βless wrongβ beats the illusion of precision.βΈ»π€ About the Guest...