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Podcast: Keep Optimising
Episode: Pre-Q4: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle
Description: Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising.Dive in:[04:58] Podcast Advertising Platform Launch & Closure[08:17] Podcast Engagement vs. Social Media[10:36] Identifying Suitable Show Categories[15:06] Authentic Ads Boost Engagement[18:21] Tracking Website Visits from Podcasts[20:10] Podcast Ad Campaign Timeline[23:00] Podcast Rotation Strategy[26:05] Insider Tips from Anna!Podcast Advertising Captures True Attention and Engaged AudiencesUn...