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Episode: Building Out the Pilates Community with Originality and Authenticity In Mind with Russell Soder, Pilates Lineage
Description: On this week's Made in America episode, we are welcoming Russell Soder, Managing Director of Pilates Lineage! Russell talks to Ari about his journey from being an actor to a Pilates equipment manufacturer and how he ended up in New England. He discusses what their go to market strategy looks like, how they stand out amongst others in the Pilates community, and how he's built the products with his hands. Russell has always focused on bringing the original intentions of Joseph Pilates to life through their products and details what this process looks like. He...