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Podcast: The Employee Advocacy & Influence Podcast
Episode: Social Media Influence vs. Amplification with AlixPartners' Barney O'Kelly
Description: Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification.Join Lewis Gray and Elliot Elsley as they chat with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly drives impact.In this episode, Barney breaks down the critical distinction between genuine influence and mere content amplification. He reveals the psychological barriers that often prevent professionals from sharing online, the importance of personal branding as a career-long investment, and how to foster...