Want to create an interactive transcript for this episode?
Podcast: The Food & Drink Business Podcast
Episode: Talking trends with Grant Davidson, Davidson Insights
Description: Food & Drink Business editor Kim Berry talks to Grant Davidson, managing director of Davidson Branding, about the changes in consumer behaviour and the increase in startups in the FMCG sector.The episode opens with Grant commenting on the roller coaster of fundamental shifts in shopper behaviour over the last 18 to 24 months, with COVID speeding up some changes but also the Millennials becoming the most influential consumers and Gen-Z coming of age. He notes that these two groups love discovering new brands and are more likely to shop locally, be health conscious and support ethical, sustainable products, so...