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Podcast: Franchise Today
Episode: Scaling Brands and Building Partnerships: Lessons from Jeff Sturgis
Description: After five years as Chief Development Officer at Another Broken Egg, Jeff Sturgis is making another bold pivot—returning to independent consulting.In this conversation with host Stan Friedman, Jeff reflects on three decades in franchising, from his unexpected entry after leaving professional sports to senior leadership roles at Coldwell Banker, U.S. Franchise Systems, Focus Brands, Fantastic Sam’s, McAllister’s Deli, Fazoli’s, and Another Broken Egg.Jeff’s story is one of adaptability, resilience, and relationships. He shares how chance encounters and career setbacks became springboards to new opportunities, why awarding franchises (not just s...