Want to create an interactive transcript for this episode?
Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
Description: Are your marketing investments driving real business value, or are you simply throwing money at the latest trends?
Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes.
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
Today, we're going to talk about taking ROI models from confusion to clarity, specifically in the...