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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
Description: When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies?
Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to anticipate their evolving needs.
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in th...