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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Focusing on the marketing that matters with Tara Corey, Optimizely
Description: With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value?
Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors.
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of...