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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
Description: Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility?
Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning.
Today, we're going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I'd like to welcome Tom Schmitt, CEO at Radial. About Tom...