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Podcast: eCommerce Podcast
Episode: Why Summer Slumps Aren't Inevitable
Description: Summer 2025 is officially over, and whilst most eCommerce businesses breathed a sigh of relief after surviving another 'inevitable' slow season, one team discovered something remarkable: they grew 19% year-on-year during what should have been their worst period.Matt Edmundson reveals the post-summer analysis that challenged everything we assume about seasonal trading. By questioning one simple default assumption - that summer slumps are inevitable - and understanding that August performance depends on March and April planning, this approach transformed summer from a write-off period into a competitive advantage.Discover why 70% of summer purchases happen in March-May, how...