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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Mike McDerment on Bootstrapping FreshBooks from Zero to $1B
Description: When I sat down with Mike McDerment, founder of FreshBooks, his story reminded me why narrowing focus is often the smartest path to growth. In this Bite-sized episode, you’ll hear how Mike turned a small design problem into a billion-dollar company by obsessing over one specific customer segment.Mike shares how he resisted the temptation to serve everyone, instead targeting only web designers for seven years. That focus built a loyal base and drove word-of-mouth growth far beyond the niche. He talks about bootstrapping from his parents’ basement, raising small angel rounds, and runn...