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Podcast: The ITSPmagazine Podcast
Episode: How F-Secure Transformed from Endpoint Security to Predicting Scams Before They Happen | A Brand Story Conversation with Dmitri Vellikok, Product and Business Development at F-Secure
Description: The cybersecurity industry operates on a fundamental misconception: that consumers want to understand and manage their digital security. After 17 years at F-Secure and extensive consumer research, Dmitri Vellikok has reached a different conclusion—people simply want security problems to disappear without their involvement.This insight has driven F-Secure's transformation from traditional endpoint protection to what Vellikok calls "embedded ecosystem security." The company, which holds 55% global market share in operator-delivered consumer security, has moved beyond the conventional model of asking consumers to install and manage security software.F-Secure's approach centers on embedding security capabilities directly into ap...