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Podcast: The Brand Marketing Show
Episode: How to Choose Your Next Marketing Partner: A Recovery Guide After Being Burnt
Description: Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is "burnt." And I don't mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money, wasted months or even years of time, and worst of all, lost confidence in their ability to make good decisions for their business. Here's the uncomfortable truth: the digital marketing industry is absolutely full of providers who over-promise and under-deliver. It's an...