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Podcast: The Profit Minds Podcast w/ Steven Kirch
Episode: Beyond Sales: Strategic Partnerships & Nearbound GTM for B2B Growth
Description: ๐๐ก๐ ๐๐ซ๐จ๐๐ข๐ญ ๐๐ข๐ง๐๐ฌ ๐๐จ๐๐๐๐ฌ๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ซ. ๐๐ญ๐๐ฏ๐๐ง ๐๐ข๐ซ๐๐ก, ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐๐๐๐๏ธ In this episode, Dr. Steven Kirch sits down with Mark Wasiljewโfounder and Fractional Head of Partnerships at Breakmark Consultingโto unpack strategic partnerships and Nearbound GTM for B2B growth.From building BD at startups and majors (Shopify, Fandango) to structuring partner-led growth with brands like Microsoft, Walmart, and Amazon, Mark shows how ecosystem-led playsโco-selling, co-marketing, product integrations (ERP), account mapping, and partner enablementโimprove product experience, open channel partnerships, and compound revenue without bloating your sales team.๐ช๐ต๐ฎ๐ ๐๐ผ๐โ๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ปโข Why โmore salesโ isnโt a strategyโand the real growth leversโข Nearbound GTM: co-sell/co-market with partners your ICP already trustsโข Product-first partnerships: integrations that remove friction and open channelsโข Two-way deals: affiliate + integration + shared customers (with enablement)โข How to pick partners: priority, res...