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Podcast: Grassroots Marketing
Episode: PhytoFacts With Josh Wurzer and Alec Dixon (MJ BizCon)
Description: PhytoFacts Launched by SC Labs Provide Advanced Chemometrics Reporting That Will Redefine How We Shop for Cannabis. SC Laboratories, Inc., (SC Labs) has announced that it has licensed Napro Research LLC’s proprietary data visualization tool PhytoFacts. Clients testing cannabis through the lab will now have access to this game-changing reporting format and algorithm that provides a visual profile of each strain’s chemical makeup. The company aims to lead the conversation away from the Indica and Sativa, or the THC potency race, and begin defining cannabis through its chemometric strain characterizations. “The problem is that there is little standardization when i...