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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement
Description: How do you scale a wellness brand without losing the mission?Doug Sweeny, CMO of Oura, joins Jason Harris to unpack the playbook behind Oura’s evolution—from a sleep device born in Finland to a holistic health platform used by pro teams, biohackers, and everyday members. Doug shares why the internal reset comes first (“align the company, then tell the world”), how revenue ownership changes the CMO seat, and what it takes to balance brand campaigns with hard-nosed performance.Key Takeaways:✅ Revenue responsibility sharpens marketing judgment and earns a bigger seat at the table✅...