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Podcast: The Samuele Tini Show - where business, innovation, and sustainability converge
Episode: From comics to community: youth power at scale
Description: How far can a story travel — and how much can it change? In this episode, Bridget Deacon, Managing Director of Shujaaz, Emmy Winner and leading B Corp, explains how youth‑first storytelling moves beyond entertainment to shape behaviour, unlock livelihoods, and shift social norms across Kenya. From radio, print and TV to social media and an AI‑enabled chatbot, Shujaaz meets young people where they are, surfaces their lived realities without judgement, and turns authentic voices into collective action.
We discuss: designing with youth rather than for them; what it takes to build trust in an age of misi...