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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: What Top Brands Are Getting Right – As Others Struggle
Description: In the face of rising competition from new brands, more demanding consumers and ever present cost pressures, it’s not easy to run a successful brand.Thus it’s not surprising that more brands are losing momentum or are stuck in slump that isn’t being solved by changing creative directors, altering their DNA or adding new lines.In many cases, that’s actually made things worse.To get a better understanding of what where brands are going wrong - and were a few are getting it right - I reached out to Glenn Mc...