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Podcast: Thought Behind Things
Episode: Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | 458 | TBT
Description: Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion industry.We dive into:The origin story behind FittedHow to build a brand without big capitalSourcing quality fabric locally in PakistanChallenges of retail vs online...