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Podcast: Kaya Cast
Episode: Tighten Costs Early or Exit: Hard Truths from a Pioneering Operator
Description: On this episode of Kaya Cast, host Tommy Truong sits down with Carl Giannone, co founder of Trade Roots, the Massachusetts based pioneer behind the first vertically integrated social equity cannabis company. Carl walks us through his unlikely pivot from Wall Street to cannabis after a seed deck landed on a Thursday, and how that idea became a business spanning cultivation, manufacturing services and retail. He shares the hard lessons learned along the way, from thinking that good weed sells itself to the realities of vertical integration, cash flow, and cost of goods. The conversation dives into why manufacturing services...