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Podcast: Keep Optimising
Episode: Pre-Q4: Media Buying 101 – How to Test, Measure, and Scale TV & OOH Campaigns with Karolina Lapinaite, Precis
Description: Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results.Dive in:[06:30] Targeted Advertising Strategy Insights[08:22] "Ad Strategy: Broad vs. Targeted"[11:00] Campaign Strategies: Social vs. Traditional[15:28] Strategic Media Planning for Brands[18:54] Out-of-Home Advertising Strategy[20:26] Flexible Creative Timing[25:02] Evolving Ad Strategies and Analytics[27:43] Attention Economy and Brand Focus[29:45] Insider Tips from Karolina!Strategy Co...