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Podcast: The Next Big Idea Daily
Episode: The Dirtbag Billionaire Who Gave It All Away
Description: What if the best way to win in business is to do the exact opposite of what everyone else is doing? While most CEOs chase growth at all costs, Yvon Chouinard, the founder of Patagonia, chose a different path. Starting out as a rock climber and adventurer, when he pivoted to business, he built products to last, created a company culture where surfing sometimes mattered more than spreadsheets, and even risked profits to protect the planet. Then, in a move almost unheard of in corporate America, he gave the entire company away. In his new book Dirtbag Billionaire: How...