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Podcast: Startup To Scale
Episode: 241. Holiday Cash Flow Strategies with Brad Ebenhoeh of BELAY
Description: I sat down with Brad Ebenhoeh of Belay (formerly Accountfully) to unpack how CPG founders can actually make money during Black Friday and Q4 instead of burning it on discounts and excess inventory.In this episode, we talk about:Knowing your true landed costs and margins by channelForecasting demand without tying up too much cash in inventoryNegotiating supplier terms and securing credit before you need itDeciding if Q4 is really your seasonβor if you should shift focus to Q1Brad brings years of experience supporting CPG brands through the most st...