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Podcast: The Logistics of Logistics
Episode: Driving Sales Pipeline with Jim Waters
Description: Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful...