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Podcast: The Brand Marketing Show
Episode: Green Friday to Green Christmas: How Purpose-Driven Brands Win the Holiday Season
Description: It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they're feeling pressured. Pressured to spend for the sake of getting a deal. Pressured to consume for the sake of consuming. It's the whole disposable goods, instant-gratification, fast-food and fast-fashion mentality playing out in real time. And here's what really gets me: Is this the world we want to live...