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Podcast: Irish Times Inside Business
Episode: The NFL comes to Dublin: How it became the richest sports league in the world
Description: The Pittsburgh Steelers will play the Minnesota Vikings at Croke Park this weekend in the first regular-season NFL game to take place on Irish shores.Dublin is now part of a growing roster of cities outside the United States hosting lucrative NFL games. Irishman Paul Holland has worked in the sports marketing industry for many years and has charted the financial rise of the NFL and how it dwarfs other sports. He joined host Ciarán Hancock in studio to discuss the financial impact of this game coming to Dublin.