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Podcast: Unofficial Partner Podcast
Episode: UP507 The YouTube Arguments
Description: Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience building, and the PR battles being waged for premium advertising among the big platforms. Plus, the Beano. Jen Topping’s Business of TV Substack newsletter is great, as is Jo’s Kids Media Club podcast. Both are broader than sport and all the better for it. Plus:The "Taylor Swift Data Fallacy" - This explores how top-tier creator success (like MrBeast's) is mista...