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Podcast: Interact
Episode: E-Commerce Quiz Strategy with Megan Gravitt from Soulku
Description: In this episode of the Quiz Marketing Podcast, Josh Haynam talks with Megan Gravitt, Director of Marketing at SoulKu, about how their team created a personalized quiz to help customers find the right gemstone jewelry. Megan shares the behind-the-scenes story of building the Stone Finder Quiz, from aligning it with SoulKu’s brand values to making it user-friendly and conversion-focused. She also explains how the quiz enhances the shopping experience while supporting a deeper emotional connection with the customer.Josh and Megan dive into the logistics of implementing the quiz on SoulKu’s e-commerce platform, including how they...