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Podcast: Omni Talk Retail
Episode: PacSun's Youth Advisory Council | Fast Five Shorts
Description: This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, analyzes PacSun's groundbreaking Youth Advisory Council featuring top influencers. Chris and Anne debate whether this represents genuine youth engagement or clever marketing, and what it means for retail's future.
20:16 – Industry-first youth advisory structure
22:13 – Influencer-as-advisor model advantages
24:20 – CEO Brieane Olson's culture-building success
For the full #fastfive episode head here: https://youtu.be/xSLvyg5Sze4
#pacsun #youthmarketing #influencers #genz #retail