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Podcast: CEO Coaching International Podcast
Episode: It's Priceless, So Build Your Brand Like You Really Care About It
Description: In today’s podcast, Ryan Rieches shares a template for enhancing your brand and getting to the essence of your "unique promise of distinction."
Coaching Takeaways
1.  Branding is a team activity. Your branding program must be built by a cross-functional team so you can get companywide buy in.
2.  Be intentional about how you position your brand or your competition will do it for you. Claim your space in your prospect and clients' minds and if it's too crowded, create a new category.
3. Â If you can't state your brand essence in five words o...