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Podcast: Entrepreneurs on Fire
Episode: The Ultimate Marketing Engine with John Jantsch: An EOFire Classic from 2021
Description: From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content...