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Podcast: Entrepreneurs on Fire
Episode: How to Win the Game of Consumer Subscriptions with Michael Hurnaus
Description: Michael Hurnaus previously worked for Microsoft and Amazon before founding Tractive - market leader in GPS Tracking and Health/Wellness Monitoring for cats and dogs. Michael also angel-invests in B2C subscription businesses. Top 3 Value Bombs 1. Around 95 percent of success hinges on executing that idea well. The idea contributes only about 5 percent to startups and endeavors, while most of the outcome is determined by effective execution. 2. Pricing is vital for subscriptions, whether in your business or as an angel investor in others. The Choice Factory book is a great resource. 3. Reducing...