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Podcast: Marketing with Purpose
Episode: Myth Buster - Embracing “No Premium” Fundraising with expert guest Jaime Freidrichs
Description: Those of you who have been hanging out with me for a while have probably met Jamie Freidrichs before. Because Jamie is a great resource of mine. She tells it how it is and I love that about her. She and I sometimes have slightly differing opinions because I'm a marketer, and she's a fundraiser… but at our core, we feel the same way about a lot of things. And so we felt like we would have a semi therapy / semi rant session today about busting a myth; the myth that you have to give something away (a.k.a...