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Podcast: Power Producers Podcast
Episode: Marketing Intelligence for Insurance Agencies with Joshua Lauer
Description: In this episode of the Power Producers Podcast, host David Carothers and
co-host Kyle Houck are joined by Joshua Lauer of Lauer Creatives for a
deep dive into the world of marketing intelligence. Joshua shares
his unique journey from aspiring songwriter to a data-driven marketing
consultant. The conversation focuses on the most common and costly mistake B2B
companies make: losing marketing attribution as leads move from their
website to their CRM. Joshua breaks down the technical solutions for
creating a seamless data flow, discusses the complexities of tracking
"dark social," and offers his perspective on the practical
applications and...