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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations
Description: Cindy Eggleton has always believed in the power of a story. But the CEO and co-founder of Brilliant Cities, a Detroit-based early childhood development nonprofit that supports learning in underserved communities, never expected someone to tell hers.
“It’s never been about me,” said Eggleton, adding that participating in the Nevertheless: The Women Changing the World documentary series on YouTube was her way of honoring her late mother, Geraldine, who inspired her to speak out and help others in their community.
However, as they face an increasingly uncertain funding landscape, nonprofits are focusing more on storytelling in outreach to donors—both big...