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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: ‘Kidult’ toys are trending in Japan
Description: The ‘kidult’ market is keeping the toy industry buoyant in Japan.
At Tokyo Big Sight, a trade show in Tokyo, toys specifically aimed at adults grabbed people’s attention. More than 35,000 products were on display from 200 different companies.
Japan’s toy market has expanded for five consecutive years and now tops 1 trillion yen ($6.8 billion) according to the Japan Toy Association.
At the Tomica booth, some of the toys on display were produced with adults in mind.
“The biggest factor is what we call ‘kidults.’ With this target in mind, more and more products have been introduced into the market, and the success th...